The 6 Strategies of Festive Toy Marketing

So, the Christmas shopping season is upon us again, a time for all good folk out there to go shopping for their loved ones. toy shopping in particular.

So much so that toy companies have been perfecting the art of marketing their wares agressively and here, USA Today lists the 6 strategies marketers use to get kids to want stuff bad :

Wish Lists


Repetitive TV Ads

Big Screen Hype

Books as Toys

Faux toy shortages (Very true and mentioned in Influence)

Bus Radios (Possibly an American thing)

Read more here : USA Today