A big part of marketing includes not only the presentation of a product of service but also being able to influence the end consumer to make that final step to purchase it. Influence is at work here and here's a way to learn more about it and its effects on our daily lives.
Extracted from Robert Cialdini's book, Influence - Science and Practice , here are the 6 principles (in a teaser list) :
- Consistency - Eco-Friendly Packaging will attract the environmentally inclined
- Liking - Having friendly salespeople who build rapport and relationships.
- Authority - "Recommended by Doctors worldwide"
- Social Proof - "9 out of 10 cat lovers can't be wrong"
- Scarcity - "While stocks last"
- Reciprocity - Giving out free samples at the supermarket before asking you to buy
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