In the latest move to garner more advertising channels, ABC has announced that it will begin to air the 4 of its most popular shows including "Desperate Housewives" and "Lost" online soon. The catch? You can only watch it a day later and have to sit through about 16 minutes of commercials per 1 hour show.
This shows the significant trend where it seems like the media content owners may be going online to recapture the ad market which they have lost to their online counterparts. ABC has also released it episodes for sale on the iTunes Music Store (no surprise there) but have yet to placed those shows on Google for sale. This may be a strategic alliance between Apple-Disney-ABC to better control the media market which is undergoing a phase of digital convergence.
This move may also spell the end of several tech startup business ideas where an online model of ad-distribution is used (via proprietary software). It would be a tougher battle for them now as the content owners decide the enter the fray themselves.
In any case, it would be interesting to see how the online advertising model plays out and I'm sure that we will see newer and more versatile forms of advertising soon.
[via : arstechnica ]
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