Wow ... even universities are seeing the importance of corporate blogging by studying the effects and sucess factors involved in corporate blogging. In this study by Northeastern University and Backbone Media, 20 corporate bloggers were interviewed to find out what exact makes corporate blogging tick. (Go read, its great stuff!)
Blogging is fast becoming an accepted means of communications and now the big firms want in on it. Given the speed of the online medium, corporate blogging may give companies a channel to release information quickly as well as to gather customer feedback. That is if, of course, they get their act right and are able to engage the community and not make it look like a whole big act.
Guess everyone still remembers the Dell Blogging Fiasco.
[via : MicroPersuasion ]
[Related post: Corporate Blogging for Fun and Profit]
2 comments:
thanks for the mention, hope the study is interesting.
I think a lot of colleges are studying blogging. And not only that colleges are blogging as well. Check out the work one of my colleagues at sncr.org is doing on college blogging.
Hi John,
Thanks for dropping by and also for the great report!
Really underscored the main things that companies should look out for before they go on a blogging crusade. Most of all, any blogging should be frank and open for comment/critique else its just propaganda which folks can smell a mile off!
And college blogging ? That's a new one and I gotta to check it out ! :)
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