That is, if we see a $20 toaster, we might wonder whether it is worth $19 or $18 or $21; we are thinking in round numbers. But if the starting point is $19.95, the mental measuring stick would look different. We might still think it is wrongly priced, but in our minds we are thinking about nickels and dimes instead of dollars, so a fair comeback might be $19.75 or $19.50.
leading to :
they found that sellers who listed their homes more precisely—say $494,500 as opposed to $500,000—consistently got closer to their asking price.
[from : Scientific American]
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