11 innovation lessons from creators of World of Warcraft

Pretty interesting read on how the developers at WoW handle and make the best of various factors to boost innovation. The list reads :

1. Rely on critics
2. Use your own product
3. Make continual improvements
4. Go back to the drawing board
5. Design for different customers
6. The importance of frequent failures
7. Move quickly, in pieces
8. Statistics bolster experience
9. Demand excellence or you'll get mediocrity
10. Create a new type of product
11. Offer employees something extra

Looking at the list, one can easily tell that it is more or less applicable to any creative / innovation-driven business.

[ read it at : OC Register ]