Monday, November 20, 2006

Yahoo's SVP Issues Wakeup Call


Has Yahoo gotten a tad too big and bueracratic for its own good? Yahoo SVP Brad Garlinghouse seems to think so and in a recent internal memo sent out to senior staff, spells out the dangers he thinks the company faced as it becomes more fragmented and disparate. All the more so with the slew of accquisitions the company pulled off, including the likes of Flickr, del.icio.us and other social networking sites, have they bitten more than they could chew?

Here's a portion of email he sent out :


We lack clarity of ownership and accountability. The most painful manifestation of this is the massive redundancy that exists throughout the organization. We now operate in an organizational structure — admittedly created with the best of intentions — that has become overly bureaucratic. For far too many employees, there is another person with dramatically similar and overlapping responsibilities. This slows us down and burdens the company with unnecessary costs.

We end up with competing (or redundant) initiatives and synergistic opportunities living in the different silos of our company.• YME vs. Musicmatch

• Flickr vs. Photos
• YMG video vs. Search video
• Deli.cio.us vs. myweb
• Messenger and plug-ins vs. Sidebar and widgets
• Social media vs. 360 and Groups
• Front page vs. YMG
• Global strategy from BU’vs. Global strategy from Int’l


Wow ... talk about a wake up call. Now it should be interesting to see if this rallying cry will bond all who "bleed purple and yellow" into driving the Internet Giant to even greater heights.

[Full text over at : TechCrunch ]

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