Cool advertising from Leo Burnett in the form of a billboard ad for comestics that streak when it rains. Probably the stuff of horrors for all ladies so I'm guessing it should strike a chord well.
Just wondering what the technology behing this one is?
Just wondering what the technology behing this one is?
Water reactive paint that turns black when wet or did they just use poor quality paint and send clean up crews after each drizzle. The mind boogles.
In any case, a pat on the back for Leo Burnett for its a superbly creative idea which just sent this ad all over the blogosphere, just right to reach all you netizens out there who forgot about the concept of 'outdoors.
[via : Engadget]
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