Seems like a popular technological trend of late is the shift of power (in the form of information) from the few to the many.
Sure, Google helps us find the online information we need in general terms but perhaps more can be done in the niche areas/markets where we want certain special information/details returned in a particular and predictable fashion. In some segments, like that for job, real estate and airfares, there have been lots of movement already but it seems that's about it. Overall, a lot of attention has been placed on industries where consumer behavior is characterized by high-involvement purchases (which are also, unfortunately, once-off or infrequent mostly.)
Maybe its time to look into some mass market search which targets at lower-involvement searches, but adds value in other ways like ease of use and accuracy of information? Perhaps, something like a service which allows you to check the lowest price of certain items when you SMS the UPS of the product you want to the service?
When such a system is operational, retailers will be shaking in fear. Which is a good thing.
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