Just read the following article, where some guy apparently emailed Steve Jobs after getting sick of waiting for AppleCare to respond to his cry for laptop repair.
Pretty interesting and though I can't really verify it, but on the surface it seems that while Apple may not have such a good frontline customer support (sometimes?), an email to the top man himself kind of boosts their speed.
In any case, good publicity mileage for Apple.
[via : Consumerist]
(PS: Kind of interesting also because I just read from somewhere that a study showed that only 11% of most senior executives' time is spent on sales and marketing related activites, the crux of any company's survival.)
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