When it comes to marketing something, standing out is the way to good. And this is a good example of how to be different -- by turning an everyday occurrence ( smoking sewer manhole cover) into something that makes people stop and look. And hopefully tell someone else about it.
It does remind me of the anti-smoking campaign we had where sections of Orchard Road were marked out with boxes with something to the effect of "This is how much tar you accumulate in your lungs after X years of smoking". Boom, straight to the point.
By Saatchi and Saatchi, the creative brains behind local winners such as the ongoing Singapore Navy recruitment campaigns over the years.
More such innovative forms of advertising over at Marketing Alternatif.
[via : The Raw Feed]
No comments:
Post a Comment