"What mp3 player do you want today?"This may become the latest corporate mantra coming from our Redmond friends after Steve Ballmer just tipped off the coming of a new Microsoft mp3 player in an interview with Fortune magazine.
He was quoted as saying -- " In five years are people really going to be carry two devices? One device that is their communication device and one device that is music? There's going to be a lot of opportunities to get back in the game. We want to be in that game. Expect to see announcements from us in that area in the next 12 months."
Whoa! After a seemingly successful entry into the game console industry, it seems as if Microsoft is stopping at nothing short of ubiquity when it comes to all things hi-tech. It's going to be a very interesting indeed to see how the marketing and product launch is handled, not to mention the reactions of the 2 other players in the market - Apple and Creative.
At the current product-wise standing, Apple has definitely gone the "style and simplicity" approach while Creative is struggling to jam the most number of features into its Zen Player. Wonder what significant differentiation the Microsoft Product Team will use to push their new gadget.
In any case, would love to see Ballmer leaping and yelling once again when the new player arrives.
[via : bit-tech.net]
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