Creative Technology just an iPod Accessory Maker?

As one of the brightest enterprises of yesterday, Creative used to be recognized as a leading soundcard manufacturer globally.

After losing focus and somewhat diversifying into the music player industry and now testing the water for the video conferencing market, one can't help but think that they are facing tough times when Bloomberg just prefers to label them simply as an iPod Accessory Maker in a news report about their loss forecast (double whammy):

March 24 (Bloomberg) -- Creative Technology Ltd., which makes accessories for Apple Inc.'s iPod, forecast the lowest sales in almost five years and said it will lose money on operations in the current third quarter.

Doesn't exactly help that they are going after people trying to help provide drivers for their sound cards for Vista either.

This should be a subtle(?) wake-up call for them...

[from : Bloomberg Asia]