In one of the most interesting research I've seen in some time, NUS researcher Xiuping Li has found that "exposure to something that whets the appetite, such as a picture of a mouthwatering dessert, can make a person more impulsive with unrelated purchases". Research experiments performed included "one experiment that the aroma of chocolate chip cookies can prompt women on a tight budget to splurge on a new item of clothing"
So what does this mean that for retailers:
- Site shops next to Famous Amos and other such food outlets?
- Artificially create cookie (or other food?) scents / Start eating them in the shop?
- Design advertising with delicious items in them?
- Plaster designed advertising posters all over shop?
- Design Products with such delicious-looking elements?
Interestingly, only females seem affected in the study... So guys, you know which shops to avoid!
[from :
ScienceDaily ]
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